Hacking Growth by Sean Ellis and Morgan Brown is a book with a lot of potential that was just too long for its own good. There’s a lot of good information in this book. There are useful tips and tools that new businesses could definitely use. However, you’d have to slug yourself through a lot of repetition.
The introduction is 26 pages long of the authors trying to sell and explain growth hacking. I kept thinking that I would get more and didn’t realize until page 25 that the reason I wasn’t getting anything really concrete was because the book hadn’t really started. It’s like the case of the student that had a twenty page report, but only ten pages of information. There is so much repetition of the same material, especially in the beginning. I think this book could have done with a more severe editor.
Overall I give the book a 3 out of 5. I felt like they were trying to sell me something, even though I’d already gotten the book. If you can find the cliff notes for this out there, I’d go with that instead.
I received this book from Blogging for Books for this review.